Our client is an international online gaming company focused on delivering engaging and innovative gaming experiences, leveraging modern technologies to provide high-quality products and services for a global audience. Perfect for those who aim to: - Develop and execute CRM strategies for casino and sports betting brands, managing the full customer lifecycle; - Lead planning and analysis of promotional campaigns aimed at player acquisition, activation, retention, and reactivation; - Build and maintain advanced customer segmentation strategies based on behavioral and transactional data; - Design, execute, and evaluate A/B and multivariate tests to optimize CRM performance; - Oversee multichannel campaign execution (email, SMS, push notifications, auto calls); - Collaborate with design, content, and product teams to deliver high-quality, on-brand promotional materials; - Develop and refine automated player journeys and customer retention funnels; - Plan monthly promotional calendars, including gamification mechanics and bonus campaigns; - Track and analyze key CRM KPIs on a daily, weekly, and monthly basis; - Improve customer engagement and communication metrics based on data insights. Experience you’ll need to bring: - 3+ years of CRM experience in the casino and sports betting industry; - Proven expertise in developing segmentation strategies and personalized communication; - Hands-on experience with email, SMS, push, and other CRM channels; - Strong understanding of bonus mechanics, player journey funnels, and engagement tactics; - Advanced analytical skills; ability to draw actionable insights from large data sets; - Familiarity with CRM platforms; - Experience with gamification platforms or engagement tools (e.g., quests, challenges) is a plus; - Upper-intermediate or higher level of English (both written and verbal). It's a perfect match if you have those personal features: - Attention to detail and organizational skills; - Ability to think creatively, strategically, identify and resolve problems; - Good communication and collaboration skills; - Proactive attitude and ownership mindset to independently manage and optimize campaign performance. Our clients offer competitive benefits to support your professional and personal growth, including: - Health & Wellness Focus; - Global Medical Coverage; - Growth Opportunities; - Benefits Programs (compensation for the gym/stomatology/psychological service & etc.); - Performance-Driven Rewards; - Dynamic Work Environment. Apply, and let your growth journey begin.

CRM manager

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