Director of Creative Strategy, Experiential Location: Remote-first / NYC/LA/Miami preferred Department: Strategy & Creative Reports to: Partner/CCO About TH Experiential Founded in 2006, TH Experiential is a creative powerhouse in modern brand experiences. We specialize in crafting integrated campaigns that combine live events, digital engagement, streaming content, influencer moments, and culture-first storytelling for brands including Nike, Unilever, McDonald’s, Sephora, L’Oréal, DoorDash, eBay, and IKEA. We’re the go-to partner for Fortune 500 companies, agencies, and visionaries looking to push the edge of experiential marketing, from pop-ups and stunts to immersive conferences and social-first activations. As experiential continues to rank among the top five marketing channels in brand growth and retention, TH is shaping what’s next. The Opportunity We’re seeking a Director of Creative Strategy to lead the strategic and conceptual development of cross-channel experiential campaigns. This is a high-impact role for a hybrid strategist-creative who can think at the intersection of culture, audience behavior, brand voice, and immersive experience. As a core member of the leadership team, you’ll drive insights into actionable creative platforms, inspire clients and internal teams, and help position TH as a top-tier strategic partner in the ever-evolving experiential space. What You’ll Lead Strategic Thinking & Idea Development - Translate client goals into brand-relevant, insight-driven creative strategies and experience frameworks. - Own the strategy and storytelling for RFPs, client pitches, and campaign development—crafting strong, clear points of view. - Apply cultural insights, consumer behavior, and trend forecasting to shape relevant, future-forward campaign ideas. Creative Strategy Development/360 Campaign Activations - Pop-ups - Mobile tours - Press and influencer events - B2B conferences - Trade shows - Stunts and sampling programs - Content shoots - Digital microsites - Social media activations - Virtual events Creative Strategy Responsibilities - Attend intakes and outline strategy to win the business, review with CCO - Lead the creation of proposal decks with CCO final approval - 360 Cross-channel marketing campaign development where applicable - Support pitch to clients - During RFP phase, work with CCO, creative strategy manager to build the foundation of the prospective client relationship - With work that is won, support active project development to ensure it meets the original vision, client expectations - Analyze wins/losses, improve agency win rates - Insights and trend tracking to support agency’s unique positioning - Keep abreast of technology innovations and its application for experiential marketing - Copywriting Client Partnership & Growth - Present strategy and creative ideas to executive-level clients with clarity and impact. - Build relationships with key clients, proactively offering new thinking and growth opportunities. - Align strategies to client KPIs, ensuring measurable, business-driving results. Thought Leadership & Innovation - Stay ahead of tech, cultural, and media shifts that shape how audiences engage. - Champion new methods of experiential storytelling—including AR, streaming, AI-driven personalization, and phygital integrations. - Support the agency’s marketing efforts with thought leadership, case studies, and POVs that amplify TH’s voice in the industry. Agency Marketing - Support development of Agency marketing materials with the Partner, CCO - Lead case study generation, including plan for onsite content capture - Website updates - Agency marketing newsletters/new business development content - Social media content calendar - Collaborate with Partner/CCO on agency Thought Leadership, agency positioning - Manage award submissions Y our Background & Expertise Hard Skills - 7-12 years in strategic or creative roles across experiential marketing, brand strategy, or integrated marketing. - Proven experience in campaign development, from pitch through execution, including pop-ups, tours, influencer events, conferences, and stunts. - Strong writing and narrative-building abilities, able to clearly connect ideas to business and brand goals. - Deep understanding of 360 marketing, including social strategy, influencer integration, digital platforms, and content ecosystems. - Fluent in google Slides, and comfortable using collaboration tools (Miro, Notion, Figma, etc.). Soft Skills - Inspiring communicator who can lead cross-functional teams and build client trust. - Curious, culturally in-tune, and always scanning for what's next. - Balanced thinker, creative and analytical, fast-paced yet detail-oriented. How You Lead - Visionary Mindset: You push boundaries and don’t settle for predictable ideas. - Collaborative by Nature: You lead with empathy and bring teams together around a shared vision. - Detail-Obsessed, Big-Picture Thinker: You know when to zoom in and when to zoom out. - Culture Builder: You help shape a workplace people want to be part of,diverse, kind, driven, and open. Perks, Benefits & Compensation - Competitive salary commensurate with experience and leadership level - Annual bonus tied to performance - Comprehensive healthcare: medical, dental, vision - 401(k) with employer contribution after 1 year - Generous PTO: vacation, sick days, holidays, comp time - Remote-first with flexible hybrid options in NYC/LA/Miami - Creative, mission-driven team culture with high visibility and impact Ready to Build the Future of Experiential? This is your opportunity to help shape how brands connect with the world. If you're a strategic thinker who thrives at the intersection of creativity and cultural relevance, we want to hear from you.

Director of Creative Strategy, Experiential

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