Company Introduction We exist to wow our customers. We know we’re doing the right thing when we hear our customers say, “How did I ever live without Coupang?” Born out of an obsession to make shopping, eating, and living easier than ever, we are collectively disrupting the multi-billion-dollar commerce industry from the ground up and establishing an unparalleled reputation for being leading and reliable force in South Korean commerce. We are proud to have the best of both worlds — a startup culture with the resources of a large global public company. This fuels us to continue our growth and launch new services at the speed we have been since our inception. We are all entrepreneurs surrounded by opportunities to drive new initiatives and innovations. At our core, we are bold and ambitious people that like to get our hands dirty and make a hands-on impact. At Coupang, you will see yourself, your colleagues, your team, and the company grow every day. Job Overview Rocket Growth (RG) is a Coupang Fulfillment business that enables sellers to offer customers the best-in-class delivery and post-purchase experience. With RG, sellers’ products get the Rocket badge and are delivered via Coupang’s Rocket delivery network. RG is the fastest-growing team in Coupang with an exciting roadmap of products and features. We are hiring a Principal Program Manager to lead Policy Programs and Governance, ensuring that RG policies are clearly defined, effectively implemented, and consistently enforced to drive seller behavior, operational excellence, and customer trust. As a Senior Program Manager, you will own the end-to-end lifecycle of policy programs, from definition and rollout to enforcement and continuous improvement. You will work across Product, Engineering, Legal, Finance, and Operations to translate business needs into scalable policy execution frameworks. Key Responsibilities Policy Program Ownership - Own and drive the lifecycle of RG policy programs, including: - Seller eligibility and behavior policies - Program rules, compliance standards, and enforcement mechanisms - Incentive and penalty frameworks tied to policy adherence - Identify gaps in existing policies and proactively propose improvements aligned with business goals Policy Rollout & Execution - Lead end-to-end execution of policy launches and updates, ensuring: - Clear scope definition - Structured rollout plans - Consistent implementation across systems and operations - Partner with Product and Engineering to ensure policies are translated into scalable system logic and guardrails Governance & Enforcement - Establish and manage policy governance frameworks, including: - Monitoring compliance and adherence - Defining enforcement mechanisms (alerts, restrictions, penalties) - Ensuring consistency across sellers and use cases - Partner with Legal and Compliance teams to ensure policies meet regulatory and internal standards Seller Communication & Adoption - Drive development of seller-facing policy documentation and education materials - Ensure clarity, transparency, and accessibility of policies to sellers - Improve seller understanding, adoption, and adherence to RG program rules Cross-functional Alignment - Act as the central point of coordination across Product, Engineering, Legal, Finance, and Ops - Align stakeholders on policy priorities, trade-offs, and execution plans - Facilitate decision-making and resolve ambiguities in policy interpretation Metrics & Continuous Improvement - Define and monitor KPIs such as: - Policy compliance rates - Seller violations and enforcement actions - Impact of policies on business performance (selection, quality, CX) - Conduct root cause analysis on policy gaps and execution issues - Drive continuous improvement of policy frameworks and operational processes Settlement (Supporting Scope) - Ensure alignment between policies and settlement processes, including: - Fee enforcement based on policy rules - Incentive and rebate program execution - Partner with settlement teams to ensure policy changes are accurately reflected in financial workflows Qualifications - 6+ years of Program Management, Operations, or Policy/Governance-related experience - Proven track record of managing complex, cross-functional programs with high ambiguity - Strong experience in policy design, governance, compliance, or operational frameworks - Excellent stakeholder management skills with ability to influence without authority - Strong analytical mindset with ability to translate data into actionable insights - High attention to detail, especially in rule definition and enforcement consistency - Strong communication skills with ability to simplify complex policies - Ability to thrive in a fast-paced, high-growth environment - Bilingual Korean–English speaker Recruitment Process and Others (This notice MUST be included in the job posting in Korea to comply with the Fair Hiring Procedure Act.) Recruitment Process - Application Review - Job Fit Interview - Focus Interview – Offer - The exact nature of the recruitment process may vary according to the specific job and may be changed due to scheduling or other circumstances. - Interview schedules and the results will be informed to the applicant via the e-mail address submitted at the application stage. Details to Consider - This job posting may be closed prior to the stated end date for application if all openings are filled. - Coupang has the right to rescind an offer of employment if a candidate is found to have submitted false information as part of the application process. - Those eligible for employment protection (recipients of veteran’s benefits, the disabled, etc.) may receive preferential treatment for employment in accordance with applicable laws. - Job titles and responsibilities may be subject to change depending on the candidate’s overall experience, etc. This will be communicated to the candidate at the appropriate time before the offer. - Hiring may be restricted in case the legal qualifications required for hiring and work performance is not met. - This is a full-time regular position and includes 12 weeks of probation period; provided, however, the probationary period may be either skipped, shortened or extended if necessary for business purposes. Privacy Notice - Your personal information will be collected and managed by Coupang as stated in the Application Privacy Notice located below. https://www.coupang.jobs/en/privacy-policy Document Return Policy (This notice MUST be included in a job posting in Korea only to comply with the Fair Hiring Procedure Act.) - This notification is given pursuant to Article 11 (6) of the Fair Hiring Procedure Act. - A job applicant, who has applied but not been finally selected for a position at Coupang (the “Company”), may request the Company to return his/her hiring documents submitted pursuant to the Fair Hiring Procedure Act. However, this will not apply where the hiring documents were submitted via the website of the Company or e-mail, or where the job applicant submitted those documents voluntarily without a request from the Company. In addition, if the hiring documents were destroyed due to a natural disaster or any other reasons not attributable to the Company, such documents will be deemed to have been returned to the job applicant. - A job applicant who wishes to request the return of his/her hiring documents pursuant to the main sentence of paragraph 2 above should fill out a “Request for Return of Hiring Documents” [Annex Form No. 3 in the Enforcement Rule of the Fair Hiring Procedure Act] and submit It by email (recruitingops@coupang.com). In such case, within fourteen (14) days from the date of identifying the receipt of the request, the Company will send the hiring documents to the job applicant’s designated address via registered mail. Please be informed that the job applicant is required to pay the postage on the registered mail. - In preparation for a job applicant’s request for the return of hiring documents pursuant to the main sentence of paragraph 2 above, the Company shall retain the original hiring documents submitted by the job applicant for 180 days from the completion of the recruiting process. If no request is made until the end of this period, all his/her hiring documents will be destroyed immediately in accordance with the Personal Information Protection Act. - The above paragraphs 1 - 4 shall only apply when the labor-related laws of Korea govern the application. They are otherwise not applicable.

Principal, Program Management (Seller Policy & Operations Strategy)

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