About Us: Betty is an innovative entertainment company pioneering at the intersection of real-money online casinos and casual mobile gaming. Betty Canada is a scale up company accredited by the Alcohol and Gaming Commission of Ontario (AGCO) as a B2C operator in February 2023, we've set a new standard in the industry. Our mission is to redefine the online casino experience by offering a uniquely transparent environment where players can relax, unwind, and enjoy themselves safely. We are committed to accessibility, fairness, and inclusivity, fostering a community of like-minded individuals who value ethical gaming practices and prioritize our players' safety and enjoyment above everything else. Our Values: - We are honest - we value honesty in all aspects. - Bring the Olives - we offer premium customer experience. - Think Big - we believe in always striving for more. About the role: We are looking for a passionate analyst who can turn data into actionable insights. Working within the broader Live Ops and Monetisation teams, the successful candidate will work across multiple areas of the business covering gamification, content, promotions and retention, helping to understand player behaviour and drive significant value throughout the business. Key Responsibilities: - Proactively analyzing player behavior to identify trends, patterns, and opportunities for business growth and to enhance player experience - Providing clear recommendations to the business based on structured insight and an understanding of how those recommendations impacts players - Collaborating with cross-functional teams to deeply understand business problems to drive the best impact - Conducting ad-hoc analysis to support business initiatives, product launches, and marketing campaigns - Helping to monitor business critical KPIs to track the success of initiatives and identify areas for improvement - Create new ways measure value, constantly enhancing the way we use data to drive our strategy - Work with the wider BI and data teams to ensure we have all relevant data and dashboards available to constantly improve the level of Insight provided - Staying informed about industry trends, best practices, and emerging technologies in data analysis and applying them to improve our analytics capabilities - Strong communication skills with the ability to explain complex analysis to a wide range of stakeholders Requirements: - Previous iGaming/online casino experience - Strong SQL skills for data manipulation and analysis - Proficient with Excel with Tableau experience also preferable - Strong business acumen with a solid grasp of online casino economics - Experience working with large datasets and performing exhaustive data analysis - Excellent communication skills with the ability to present findings and recommendations to both technical and non-technical stakeholders - Proactive problem-solving skills, with the capability to anticipate and mitigate potential issues - Ability to thrive in fast-paced settings What we offer: - Competitive salary - Performance-based bonus - Career and skills development opportunities - Fun and collaborative team environment - New modern office space

Senior Insight Analyst | Betty CA

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