We are SmartyMe - one of the leading microlearning apps in the world, used daily by millions of users across Tier-1 markets Our mission is to make learning a daily habit for everyone. We scale through performance marketing, product excellence, and systematic growth. Google Ads is a key growth channel for us , focused on Demand Gen , Search, and PMax. Backed by an experienced cross-functional team, we actively leverage AI and automation to drive performance. We're looking for an autonomous, hands-on specialist to own campaigns end-to-end, with strategic support from experienced leadership. We offer performance-based compensation with top-of-market earning potential tied to results. What You'll Do - Own and scale Google Ads campaigns , primarily Demand Gen , alongside Search and PMax - Work closely with the Creative Team , shaping creative strategy and testing new concepts - Manage campaign strategy, structure, bidding, targeting, and budgets end-to-end - Identify growth opportunities across audiences, placements, and markets - Run experiments, optimize performance, and scale spend while maintaining profitability - Leverage AI and automation to improve campaign efficiency and scalability What We're Looking For - 3+ years of hands-on Google Ads experience - Strong Demand Gen expertise and proven experience with Search & PMax - High ownership and autonomy - ability to independently execute initiatives and deliver measurable results - Track record of scaling acquisition budgets while maintaining ROI targets - Experience with B2C digital or subscription-based products - Strong analytical skills and understanding of acquisition funnels (web2web, web2app, app) Nice to Have - Automation & AI - experience building custom workflows for campaign optimization and scaling - Creative Production - ability to independently generate and test ad creatives using AI tools - Experience scaling across multiple geographies and local markets - Knowledge of GA4, GTM, attribution, and LTV-based optimization Why You'll Love Working With Us: - Innovative Environment: We're all about trying new things and pushing the envelope in EdTech. - Health: company-provided medical expense compensation. - AI solutions: АІ subscription and other tools. - Balance: Flexible paid time off, you get 21 days of annual leave + 10 days of public holidays. - Collaborative Culture: Work alongside passionate professionals who are as driven as you are.

User Acquisition Manager Google (SmartyMe)

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